The new Generation Charm Club from Thomas Sabo is a universal concept, with new charm designs which represent all generations of collectors, creators and jewellery lovers. This new concept combines high fashion looks with the ever-growing personalisation trend. With the option to mix up and layer your look for something completely unique to you. Generation Charm Club’s new offering is huge, made up of a variety of designs, materials and stones – each piece has been crafted with quality and detail in mind. This concept allows you to create refreshing designs time and time again, creating a jewellery piece that only you can wear.
“We have completely reworked and re-invented our Charm designs,” explains founder of the eponymous brand, Thomas Sabo. “By means of the new alignment of the collection, new pricing and combination options, we would now like to reach all of our customers, above and beyond the loyal fans of the collection. The launch will be accompanied by a comprehensive marketing concept that includes a new generation Charm Club logo and unique POS presentation.” – From professionaljeweller.com