Nomination Italy’s Handmade Charmers

Italy is the home of style and sophistication, so what better place to have your charms and jewellery handmade? At their base in Florence, the creative artists at Nomination design and create the most unique, beautiful charms and jewellery to add a little touch of Italian flair to your look.

Nomination Italy was founded in 1980s Florence, inspired by the Latin phrase ‘to name’, where Paolo Gensini wanted to create innovative jewellery for both men and women, no matter what their age or budget. Inspiration comes from the most surprising places! Paolo Gensini was selling ice cream in Florence when he hit on an idea. Rich, poor, young or old everyone loves and can enjoy ice cream. This idea was the inspiration behind his brand, to create a great quality jewellery collection at a price that can be enjoyed by everyone. Paolo’s experience in working with metals as a goldsmith set him in good stead to invent and create a whole new way to wear charms.

Nomination was born and to this day remains a family-owned and run business creating accessible and affordable charms and jewellery for all people. Embodying the spirit of Florence, Nomination gives the wearer the platform to create their own story.

A new chapter of charm bracelets was born with the first stainless steel jewellery recognised as fashionable and affordable, creating a modular link bracelet, completely personal to you. These bracelets create a sleek and minimalist style, sitting flush to the wrist with an ingenious spring mechanism which allows charms to be changed and updated easily. Once you have filled one bracelet, replacing each link with a charm, you then have another full plain bracelet which no other charm brand can offer!

Starting from as little as £15, Nomination Italy offers an extensive selection of stylish charms hand crafted from 18ct gold, 9ct rose gold, sterling silver and stainless steel. Many of the designs are handset with genuine semi-precious stones, glittering cubic zirconia and Swarovski elements and hand-painted with enamel decoration in delightful designs. Make your look even more personal with our exclusive engraving service where you can have names, phrases or initials engraved with expert precision by our dedicated in house team.

We have selected our top selling Nomination charms and jewellery for you to explore:

Explore our full range of gorgeous Nomination Italy Charms here.

Stack and style your look with countless charm combinations with Nomination Composable and wear your very own story on your wrist.

Love Jenny & Team JG x