Thomas Sabo – Generation Charm Club

The new Generation Charm Club from Thomas Sabo is a universal concept, with new charm designs which represent all generations of collectors, creators and jewellery lovers. This new concept combines high fashion looks with the ever-growing personalisation trend. With the option to mix up and layer your look for something completely unique to you. Generation Charm Club’s new offering is huge, made up of a variety of designs, materials and stones – each piece has been crafted with quality and detail in mind. This concept allows you to create refreshing designs time and time again, creating a jewellery piece that only you can wear.

“We have completely reworked and re-invented our Charm designs,” explains founder of the eponymous brand, Thomas Sabo. “By means of the new alignment of the collection, new pricing and combination options, we would now like to reach all of our customers, above and beyond the loyal fans of the collection. The launch will be accompanied by a comprehensive marketing concept that includes a new generation Charm Club logo and unique POS presentation.” – From

So, how does it work?

The new Generation Charm Club now offers extra-large charms, ideal for your necklace to create a statement look. With a focus on yellow gold plating, star signs, symbols and a selection of beautiful chains. The new collection of jewellery can be combined perfectly with existing charms and coordinating pieces such as rings and bracelets.

The idea is to pick your favourite charms, as little or as many as you like. With so many new charms offered, the possibilities are endless! Select a style, length and material of bracelet/necklace to bring your unique piece of jewellery to life. The great thing about Generation Charm Club is that you can switch your charms between bracelet or necklace for a versatile, combinable look. Style your look to suit the day, occasion or what message you hope to show.

So now you’ve got to grips with how it works, here are some styling tips to get you started!

For a minimalist look, choose a beaded Thomas Sabo bracelet with a charm carrier at the centre to display a select few charms. This style will allow your charms to take centre stage, creating a meaningful look which is unique to you. Simplicity wins with this design whilst remaining personal and on-trend!

Be bold and bright or cool and coordinated, the colour combinations are endless! Style a Thomas Sabo Charm Club Bracelet with all your favourite charms for a bold and extravagant look, not for the faint hearted! Share your interests, style and favourite colours – whatever you love. The perfect opportunity to showcase you!

It’s all about layering this season! Create a combinable and versatile style which can be reworked with ease. Choose different length chains, styles and a variety of sized charms. Why not even mix up materials for a mixed metal look which will set you right on trend! Or keep it all one tone and combine different style chains instead, focusing on attention to detail. With a huge variety of charms to style your necklace with, you’re sure to create a piece to treasure.

For an understated look, pick a charm carrier necklace or a charm carrier and chosen chain to display your favourite charms. Mix up your look with different metals or keep it all coordinated with one tone. Simply attach your charms with the lobster claw clasp and you’re good to go! The possibilities are endless with Generation Charm Club.

Happy shopping Thomas Sabo at John Greed!!

Love Alex & Team JG x